Digital Streamlining: Mara Loma Boutique Scales Operations with Odoo ERP
We've been thrilled to partner with Mara Loma Boutique - Multi-brand Day-Night, Resort and Occasion-Wear on their ambitious journey to fully digitize and streamline their growing business operations. From the outset, their goal was clear: move beyond siloed systems and adopt a single, powerful platform capable of managing every customer touchpoint and logistical detail.
The Challenge: Outgrowing the Old Way
In early 2025, Mara Loma Boutique was ready for a significant operational upgrade. Managing sales, inventory, an e-commerce presence, and an internal labelling system required a solution that could integrate these complex needs seamlessly. The team needed a system that was robust, flexible, and scalable enough to support their ambitious growth plans. That’s where Odoo ERP came in.
The Solution: A Custom Odoo Implementation
Working closely with the Mara Loma Boutique team, we rolled out a comprehensive Odoo ERP suite tailored specifically for their fast-paced environment. The implementation created a unified platform designed to manage all facets of the business from a single source.
A key part of this project was the hardware: we shipped in a custom white POS system with a Customer displayspecifically for this job to run the Odoo Point of Sale application, ensuring a sleek, professional, and highly functional checkout experience. We also added a custom barcode generation app to create unique internal codes, facilitating their own efficient in-house labelling system and ensuring perfect inventory control. Furthermore, we are currently working with an external UX designer to complete an astonishing Odoo website, set for a 2026 launch.
Key Transformations in Action
The new Odoo environment instantly centralizes all operations, bringing unprecedented control and transparency to the business. The system now seamlessly handles:
Sales & Customer Loyalty: Complete management of sales orders and invoicing. Loyalty Points Generation and Redemption integrated directly into the Point of Sale (POS) and Website for strong customer retention.
Unified E-commerce (launching soon): A fully functional Website supporting multiple payment methods.
Financial Control: Robust Finance, Expenses, Accounting, and Reporting modules providing real-time financial visibility.
Logistics Mastery: Precision Logistics, Inventory, and Delivery management ensuring stock accuracy across all physical and digital selling channels.
Streamlined Retail: High-speed Point of Sale system designed for quick checkouts and effortless returns management, supported by our custom hardware deployment.
The Impact: Styling the Digital Future
The successful implementation of Odoo required careful analysis of Mara Loma Boutique's unique business needs, rigorous configuration, and personalized training for their key users. By importing critical data and customizing core business flows, we ensured the system was a perfect fit for managing their diverse inventory and multiple sales channels.
What started as a requirement for better inventory and sales tracking has been styled into a fully connected, digital-first retail operation. From the moment custom internal barcodes are generated to the final sale, Mara Loma Boutique is now operating with unparalleled efficiency.
Curious about what Odoo can do for your business?